Real time communications is critical in today's world of apps for user engagement, acquisition, marketing and growth. Hear from the startups who are using SMS to connect with customers as well as utilize SMS for business logistics within their apps, and seeing serious results. Moderated by Jolie O'Dell of Venture Beat.
For markets like auto sales and real estate, marketers know what works - ads. But how do you track the performance of ads when the conversion is calls? LendingTree approached this challenge utilizing next generation communications tools to build a lead generation machine with serious results, flexibility and scale. Learn how they built this solution and how you can drive calls on a performance basis.
As a hacker, it's easy to spend all our time head down in code and forget to share what we've created. In this talk. Ricky will share some tips and tricks for hustling (without being a creep!) and talk about why he believes sharing your creations with the world just may change your life...or at least get you featured on national television.
Many view voice as yesterday's way to support customers. But, guess what? People still like talking to people, and companies are waking up to the reality that no technology replaces live customer interaction. Voice isn't just a cost-effective support channel - it's also a great way to increase customer loyalty, and maybe sell something along the way. Sam will dig into a year's worth of Zendesk Voice usage data, and see how Voice stacks up alongside email, web, chat, Twitter, and Facebook as a customer service communication channel.
So, you've created great value with your Twilio-powered application. Wonderful. How do you get that into your customers hands... and your hands onto their credit cards? This session walks you through low and high-touch strategies for marketing and selling into businesses small and very, very large.
Marketplaces are the hallowed ground in the minds of some -- from eBay and Craigslist to Airbnb and Uber. Marketplaces mean building a place where your buyers and sellers can both do business. Listen to lessons Zaarly has learned in marketplace-building, including insights into transparency, ratings & reviews, marketing, tools, and what works and what doesn't.
Developers today must understand the fundamentals of marketing in order to get more users, more revenue, more funding--or even a better job. Marketing is useful. Badly executed marketing, just like poorly written code, can leave lasting scars. In this session, developers will learn how to identify and partner with marketers who "get it." Marketers will learn to address developer painpoints before promising benefits.
Workflow and telephony solutions increase efficiency and empower people by moving process and execution from the desktop to your pocket. Big businesses are now realizing that their people already have the skills to interact on this level - in fact, they expect it. The personal nature of mobile and social connectivity can pay dividends in the complex corporate world. This session will explore how the world’s largest companies can leverage the Twilio toolkit and the innovative ServiceNow platform to move an entire workforce in the same direction.
It's no doubt that the shift to the cloud has had a major impact on the business of software, and how customers consume what we build. This session explores how the cloud is changing which opportunities exist for startups and how startups shold avail themselves of the cloud. The panelists will also chat about the trends, patterns and future around the business of the cloud. Hear leading investors' views on what the role of the cloud is and what you should know for your company.
This panel will look at security in the cloud and how companies are making sure their users are protected. Hear directly from the leading companies on how to approach security and privacy in the cloud, the tools they use and the future of security for end users. Moderated by Fredrick Lee of Twilio.
Learn how RedBeacon, recently acquired by Home Depot, scaled it's IVR call center operations to over 1 million call minutes per month.
It's amazing what new products hit the market and quickly get voted off the island. We've all seen something with major initial buzz but zero viability and sometimes you just have to wonder "what were they thinking?" This session will look at the process of making sure your new idea really has an opportunity with your target market. You'll walk away with tried and true techniques for assessing the opportunity upfront, testing it with the market, and finally rolling it out for the best results possible.
