The M Word: Marketing in a Developer's World
Developers today must understand the fundamentals of marketing in order to get more users, more revenue, more funding--or even a better job. Marketing is useful. Badly executed marketing, just like poorly written code, can leave lasting scars. In this session, developers will learn how to identify and partner with marketers who "get it." Marketers will learn to address developer painpoints before promising benefits.
Vice President, Developer Platform, Mashery
Delyn Simons has been working directly with API developers building web and mobile applications for 7 years. At Mashery, Delyn brings remarkable knowledge of developer outreach and platform strategies that help companies who are looking to extend the reach of their top brands and businesses.
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