It's amazing what new products hit the market and quickly get voted off the island. We've all seen something with major initial buzz but zero viability and sometimes you just have to wonder "what were they thinking?" This session will look at the process of making sure your new idea really has an opportunity with your target market. You'll walk away with tried and true techniques for assessing the opportunity upfront, testing it with the market, and finally rolling it out for the best results possible.
